SCOPE
Campaign Story Print & Digital Design Illustration
Date
2021
The Big Idea
Fertility New Zealand are dedicated to providing information, support and advocacy to people experiencing fertility issues. This year’s Fertility Week is focused on the statistic that one in four people struggle with fertility, and the concept of building the whānau you dream of.
APPROACH
We came on board to develop the campaign, choosing to use illustration to represent the range of people affected.
RESULTS
This campaign was launched nationwide, with illustrations and accompanying messages placed in high-traffic areas.
