SCOPE
Brand Identity Illustration Packaging Design
Date
2022
The Big Idea
Sucker are breaking into the sustainable utensil market, bringing a range of glass straws to offer a classy and eco-friendly option.
APPROACH
Beautiful and cheeky, this concept pulls on patterns from crystal cocktail glasses. Dainty and structured fine line illustrations are paired with chunky arms and fingers, looping throughout assets to develop the light-hearted personality of the name. Select imagery is filtered with glass overlays, playing with the curved shape of your straws and alluding to the altered view when looking through glass.
RESULTS
With a focus on sustainability and reducing New Zealand’s use of single-use plastic, branding and packaging appeals to both the eco-conscious and tasteful consumer.
